Change management | Leadership
development | Performance
Surveys and Customer Improvement
Change management case study
A charity wished to instigate a culture change to align its external
marketing campaign with its internal policies whilst projecting
a more contemporary image. The key objective was to attract and
retain people who would shape the charity’s future.
What we did:
Copiae began its investigation by designing and conducting focus
groups with a cross section of staff to determine their perceptions
of the charity as an organisation both as they saw it now and as
they believed it should be. From this a number of key issues emerged
including what people felt was important to them as employees.
Following our analysis we made recommendations to senior management
team on its strategy and the implementation of procedures.
- The charity was able to develop a strategy to address the issues
most important to employees involving people on project teams.
- New employment policies and procedures were developed which
are more suited to a modern, forward thinking organisation